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Television thrives amidst internet outage: Can it keep its viewers?

While the internet was down, TV ratings skyrocketed. Most TV channels have confirmed that their ratings have doubled, although they couldn't provide actual figures as data couldn't be gathered physically. How did they assume their content was reaching the audience? The answer lies in the constant stream of advertisement breaks.

July 27, 2024
July 27, 2024

Television thrives amidst internet outage: Can it keep its viewers?

While the internet was down, TV ratings skyrocketed. Most TV channels have confirmed that their ratings have doubled, although they couldn't provide actual figures as data couldn't be gathered physically. How did they assume their content was reaching the audience? The answer lies in the constant stream of advertisement breaks.