minimalist fashion

Minimalism meets makeup: A healthy shift in makeup trends

The world of beauty is constantly on the move. A lipstick shade trending five months ago has become history already. However, there are certain shifts, the more subtle ones, that slowly but surely made their way into mainstream makeup routines and made a revolutionary change. The post-Covid world, as we call it now, is where we have rediscovered the true importance of minimalism in everything, including our makeup routine.