Then came a bold post-production decision. Initially, Adnan followed the familiar Coke Studio colour palette. But something about the song resisted. “I felt an instinct to lean into black-and-white, to give the video a timeless look. It wasn’t in the plan, and there was back-and-forth with the agency and client. But they trusted the vision. In the end, it became the first black-and-white Coke Studio song ever.” For him, the absence of colour gave the emotions their true form. “Colours should always reflect emotion. Here, the emotions demanded black-and-white.”
Then came a bold post-production decision. Initially, Adnan followed the familiar Coke Studio colour palette. But something about the song resisted. “I felt an instinct to lean into black-and-white, to give the video a timeless look. It wasn’t in the plan, and there was back-and-forth with the agency and client. But they trusted the vision. In the end, it became the first black-and-white Coke Studio song ever.” For him, the absence of colour gave the emotions their true form. “Colours should always reflect emotion. Here, the emotions demanded black-and-white.”
