A Bangladeshi television drama has crossed borders, gaining attention among Pakistani viewers alongside its growing popularity at home. Titled “Eta Amaderi Golpo” (This Is Our Story), the series was created with inspiration from the popular Pakistani drama “Kabhi Main Kabhi Tum” and has sparked widespread discussion since its release.

Pakistani dramas, once a peripheral cultural product in this region, have seemingly surged in popularity among Gen Z viewers in Bangladesh. Not in a nostalgically indulgent way, but with the kind of fervent devotion that leads to 1-billion-view YouTube milestones, fan edits on Instagram, and TikTok videos that reimagine tearful climaxes as memes. The real question is no longer whether this trend is genuine, it is, but rather why now?