Golden fibre
Jute, Bangladesh and a new narrative
In the pursuit of something trendy, something easy and affordable, we are losing sight of one crucial aspect: sustainability. Bangladesh’s high jute production presents an excellent opportunity for us to step in and re-capture a market that is constantly in need. Although the Golden Era for jute — the Golden Fibre — is spoken in past tense, based on current global demand and as nations come together to create a sustainable future — a second coming is just across the horizon.
Golden fibre in troubled waters
Bangladesh’s jute industry is in deep trouble. Exports of traditional jute goods have been falling in the face of competition from low-priced polypropylene and synthetic goods as well as a shrinking demand in the traditional markets abroad.
Jute, Bangladesh and a new narrative
In the pursuit of something trendy, something easy and affordable, we are losing sight of one crucial aspect: sustainability. Bangladesh’s high jute production presents an excellent opportunity for us to step in and re-capture a market that is constantly in need. Although the Golden Era for jute — the Golden Fibre — is spoken in past tense, based on current global demand and as nations come together to create a sustainable future — a second coming is just across the horizon.
Golden fibre in troubled waters
Bangladesh’s jute industry is in deep trouble. Exports of traditional jute goods have been falling in the face of competition from low-priced polypropylene and synthetic goods as well as a shrinking demand in the traditional markets abroad.