Comforters are not just a passing trend but a long-term change in how urban Bangladesh keeps warm in winter

More than 100 companies, including Apex, HomeTex, Pran-RFL Group, Swan, Karmo, Bengal, and EuroAsia, have heavily invested

Consumers in Bangladesh are increasingly switching to comforters, quilts and blankets from traditional duvets in order to stay warm throughout the chillier winter nights and amid a change in lifestyle, drawing a substantial investments and big companies to the segment.