AI agents

Adobe launches AI agents for online marketing

Adobe has introduced a new suite of AI-powered tools designed to help businesses improve online marketing and deliver personalised customer experiences. The announcement, made during the company’s annual developer conference, focuses on the 'Adobe Experience Platform (AEP) Agent Orchestrator', a system that allows businesses to build, manage, and coordinate AI agents from Adobe and third-party providers.

March 19, 2025
March 19, 2025

Adobe launches AI agents for online marketing

Adobe has introduced a new suite of AI-powered tools designed to help businesses improve online marketing and deliver personalised customer experiences. The announcement, made during the company’s annual developer conference, focuses on the 'Adobe Experience Platform (AEP) Agent Orchestrator', a system that allows businesses to build, manage, and coordinate AI agents from Adobe and third-party providers.