"At first we expected some 900 million in sales this year, now it looks like 950 million," Lee Ki-tae, president of Samsung's telecommunication networks business, told a news conference held on the sidelines of the Samsung 4G Forum.

In July, Samsung forecast 910 million unit sales in the global handset market.

Lee said Samsung expected to meet its own mobile phone sales target of 115 million this year "without problem" and its handset business would improve in the second half from the first.

But he admitted the company was losing market share by underperforming rivals: "The most urgent problem is market share," Lee said.

Samsung, trailing Nokia and Motorola Inc. in the handset market, saw its mobile phone sales fall in April-June from the previous quarter as Motorola enjoyed booming sales due to its blockbuster RAZR.

"New models and seasonal demand should help (a recovery), but it won't be enough for Samsung to significantly regain market share against Nokia or Motorola," said Choi Yong-kyu, a fund manager at IBK SG Asset Management.