On the occasion, 250 members of BDS volunteered their services and provided free dental check-up to 12,000 registered patients. These patients had previously registered through a call centre. The event was held in all the 64 districts of the country.

Unilever and FDI (World Dental Federation) have also launched a global initiative called 'Live, Learn, Laugh' with an aim to promote oral health awareness and education in the developing nations.

Pepsodent carries out frequent researches and innovations as part of its continuous quality improvement for its product. As a result of this, both FDI and BDS have given their endorsement to Pepsodent. FDI is an organisation consisting of nine lakh dentists worldwide.

Pepsodent has been carrying out various programmes for the last decade to raise awareness about oral hygiene among general people.

Bangladesh Dental Society has also been carrying out Free Dental Camps in areas where dental services are not available.