Lars P Reichelt, chief executive officer (CEO) of Banglalink, a subsidiary of Egyptian Orascom Telecom, unveiled the new package at a press conference in Dhaka. The package, first of its kind in the country, will be available at the company sales centers from today.

The price of Mobile to Mobile (M to M) connection under the new package has been fixed at Tk 1,100.

Call charges of the 'ladies, first!' package have been fixed at Tk2.25 per 30-second pulse during the peak hour. Besides, it offers calls at Tk1.50 per 30-second to any mobile phone under "Your time", a special daytime rate from 12pm to 3pm.

On the other hand, Banglalink to Banglalink call charges have been fixed at Tk 1.25 per 30 second and per SMS at Tk 1 to any Banglalink number.

Customers of the new package will also enjoy a discount rate of Tk 1 per 30 second for making call to one Banglalink friends and family number round the clock.

Before announcing the package, the Banglalink CEO also introduced Mehboob Chowdhury as new Banglalink chief commercial officer.

Reichelt said the specially designed 'ladies, first!' is not just a product offer of Banglalink. It is an acknowledgment to the contribution of the women of Bangladesh to society and nation, he added.

The package will enable the woman customers to get beauty, cooking, health, childcare, home management tips through SMS, Tk 1 per SMS.

The subscribers will also enjoy special shopping discounts under the package at premium boutiques, handicraft shops, department stores and beauty parlours, he said describing the package.

Presently, the discount partners are Mayasir at Gulshan, Total Care at Banani, Kumudini at Narayanganj, Tangail Sari Kutir at New Baily Road, Priyo Super Shop at Kamal Ataturk Avenue.