Unilever launches the biggest talent hunt in Bangladesh
Cultural Correspondent
To bring forth the gifted singers in the country, Unilever has launched a grand talent hunt in Bangladesh: Close Up 1 Tomakeyee Khujchey Bangladesh at the Pan Pacific Sonargaon Hotel on May 2. The event was launched by Sanjiv Mehta, the Chairman and MD of Unilever Bangladesh Ltd. Mehta said that with the talent hunt, Unilever is embarking upon a journey to fulfill the dreams of the young artistes of Bangladesh. Unilever hopes that Close Up 1 will successfully embrace music, talent and confidence to help the talented musicians establish themselves. The nationwide competition will be telecast on ntv (starting from May 4), the media partner for the event. Enayetur Rahman, the managing director of ntv and Aly Zaker the Chairman of Asiatic Marketing Communications Ltd, the creative partner for this competition, also spoke on the occasion. The concept of a youth contest was first attempted in 2003. In its first year, Close Up 1 focused on creative writing and fashion designing. The next year it was poetry and T-shirt designing. However, it was evident that music was an integral part of the lives of the youth. With this insight, this year a bigger, better and brighter Close Up 1 Tomakeyee Khujchey Bangladesh -- was conceived. Bangladeshi citizens, aged between 16-30 would be eligible to participate in the programme by registering at a Call Center by dialing 011 121123, or by logging on to the website, www.closeup1.com. The preliminary screening will be held at 11 different locations across the country. Eminent music personalities like Ahmed Imtiaz Bulbul, Kumar Bishwajeet, and Shakila Zafar, have agreed to be part of the jury. In addition to the judges, the viewers will also participate in the joint selection process by casting their votes through SMS. CityCell is assisting the event with their call centres and other major telecom companies are willing to help as well. The champion will sign a Taka five lakh contract for an album, a four-day trip abroad for two and other attractive prizes. In addition, the Close Up 1 winner will be part of major concerts at home and abroad along with major artistes of Bangladesh.
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