The new brand is application-based cement especially meant for plastering and bricklaying and is expected to save cost over 8 percent.

The launching programme included retailer meet, unveiling the product, procession and mason meet at Holcim plant at Meghnaghat, Comilla, says a press release.

KS Chung, vice-president (Technical) of Holcim, unveiled the new product and inaugurated the procession. Among others, Ramit Budhraja, managing director, and Niaz Uddin Mahmood, GM (HRD) of Holcim Bangladesh Ltd, attended the functions.