Committed to PEOPLE'S RIGHT TO KNOW
Vol. 5 Num 130 Sun. October 03, 2004  
   
Sports


TV row on


The confusion over the telecast rights for the India-Australia Test series shows no signs of ending.

Just a day after the Board of Control for Cricket in India (BCCI) announced that Sony Entertain-ment Television would telecast the series live, Zee Telefilms moved the Supreme Court and asked it to stop this from happening, reported NDTV.

To complicate matters further, Prasar Bharati, the national broadcaster, stated that it would go to court as well to challenge the decision.

"Prasar Bharati had bid higher than Sony in the initial bids invited by the BCCI for telecast rights," KS Sarma, the chief executive of Prasar Bharati, told Press Trust of India.

"However, the BCCI favoured Sony. We will challenge the issue in Supreme Court."

Prasar Bharati's bid amount was 704 crore rupees (around 153 million dollars), compared to Sony's 600 crore rupees (130 million dollars).