Marketing of IT solutions seen vital
Star Business Report
Marketing of information technology (IT) solutions is more important than its development, said Science and Information and Communication Technology Minister Abdul Moyeen Khan yesterday.An IT product may become redundant even after a few seconds of its introduction in the market, said the minister urging the industry people to keep abreast of the latest developments in the rapidly growing sector. The minister was speaking at the inaugural ceremony of a two-day workshop on 'Marketing and Selling IT Solutions: What Works' organised by Bangladesh Computer Samity (BCS). Funded by US Agency for International Development (USAID), the workshop was organised by Job Opportunities and Business Support (Jobs), a USAID/Bangladesh funded project. The minister said that there are many young enthusiastic IT fans in Bangladesh, who have the ability to develop software of international standard. "But they lack adequate knowledge on marketing.” BCS President SM Iqbal, Bangladesh Association of Software and Information Services President Sarwar Alam and Internet Service Providers Association of Bangladesh President Akhtaruzzaman Manju also spoke at the inaugural ceremony.
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