Emirates team visits Germany to boost market
An Emirates Group delegation visited Frankfurt recently to boost the group's profile in the fast growing travel market for meetings, incentives, conferences and exhibitions (MICE).The team flew to Germany to showcase its MICE products and services at IMEX, the worldwide exhibition for incentive travel, meetings and events, says a press release. Germany is the world's third largest MICE market, and IMEX is the only meetings and incentive travel exhibition attended by both outbound delegates and hosted international buyers. IMEX Frankfurt attracts planners and suppliers from all parts of the MICE market while Dubai is fast emerging as one of the world's most important MICE destinations. This year IMEX attracted 6,000 international visitors including 2,800 hosted buyers and 2,800 exhibitors from 130 countries.
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